The platform is rolling out a new feature that allows them to reduce the amount of AI-made content appearing in their streams. This step comes as the company announced that it presently contains more than 1 bn AI videos.
Trial and Implementation
This change is undergoing trials over the next few weeks before a widespread launch. This shift aligns with a surge in AI content, driven by new content generation software.
The Broader AI Trend
It has been noted that approximately 10% of the quickest rising video streams on a competing service exclusively feature clips produced artificially. A significant portion of this output is considered low-quality AI content, a term for substandard, bulk-generated content that is frequently illogical or surreal.
“We know from our community that many people appreciate content made with AI tools, including digital art to informative clips, and we intend to offer the community the ability to adjust the amount of that, depending on their own choices,” stated a platform representative.
AI on the Platform
TikTok disclosed that there are presently 1.3 billion videos on its network tagged as artificially created. Overall, in excess of 100 mn media items are submitted to the platform every day, making AI-generated material a minor portion of its complete catalog.
Customizing Your Feed
Members will be able to decrease or raise the level of AI-generated videos they watch by accessing the content preference feature in the application and selecting AI-made media. Other topics that can already be adjusted under the setting include current affairs, style, beauty, and dance.
Platform Guidelines
Its policies mandate content makers to identify convincing artificially created content, and it prohibits harmful deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is unmarked can be deleted under its user guidelines.
Additionally, the app will henceforth attach an artificially created label to content made using its own AI tools, or flagged by an industry-wide initiative for spotting content made by AI. This measure is aimed to deter users from seeking to evade the tagging system.
Responsible AI Funding
The platform is furthermore introducing a $2 million AI literacy fund for specialists and organizations to create informative material about responsible artificial intelligence. This initiative will assist non-profit groups specializing in educating computer science.
Moderation Strategy
The platform has defended its safety measures, during controversy over intentions to lay off hundreds of safety staff in the UK. TikTok is expected to cut a significant number of roles in its user protection division in its British office, with labor groups and digital protection specialists raising concerns that people are being substituted by machine-led review.
A company official clarified that people-led review would continue to be important, but automated tools can safeguard staff by eliminating the most graphic content ahead of it is viewed by staff. TikTok reported a 76% decrease in explicit and harmful content handled by human moderators over the last 12 months due to reliance on its AI tools.
We believe it is crucial to combine humans and technology to ensure user safety,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to limit contact with unsafe media as quickly as possible, which is why a extensive automated help is making a difference process content quickly.”
